Some of them can go. Most of them can't.
Here is the honest version, before you spend a dollar.
Most negative reviews cannot be removed. Google only removes reviews that breach its published policies — fake reviews, competitor sabotage, off-topic content, or personal information. A genuine review from a real customer will not be removed, and anyone guaranteeing otherwise is misleading you. We remove what genuinely breaches policy, and we make the rest matter less.
Assess first. Act only where there is a case.
You cannot buy step two without step one, and that is deliberate.
START HERE
Review Audit
$330
Every negative review on your profile assessed against Google’s published review policies. You get a written report that states, for each one, whether there is a genuine removal case — and where there is not, why not.
- Every negative review assessed individually
- Written report with the reasoning for each
- A clear list of what is worth pursuing
- An honest read on what is not
Removal Campaign
$660
Offered only where the audit identifies a genuine policy breach. If the audit finds nothing removable, we will tell you so and there is nothing further to buy.
- Submission against the identified policy breach
- Appeal where the first submission is declined
- Escalation where an appeal warrants it
- Professionally written public responses to the reviews that legitimately remain
These sometimes come down.
- Reviews from people who were never your customers
- Reviews posted by a competitor
- Content unrelated to the work you did
- Reviews containing personal information
- Hate speech, profanity or harassment
- Obvious spam, bots or duplicated content
These stay, and we will say so.
- A real customer who was genuinely unhappy
- A review you think is unfair but is factually about your job
- A one-star with no text from someone you did work for
- A complaint about your price
- A review about a subcontractor you engaged
- Anything you simply disagree with
For everything in this column, the answer is not removal. It is a good public response and enough recent reviews around it that one bad week stops defining you.
One bad review out of thirty-four is a problem. Out of two hundred it is a Tuesday.
Removal is worth pursuing where there is a genuine case, and we will pursue it hard. But the reliable fix for a damaged profile is not subtraction. It is volume and recency — enough honest reviews arriving steadily that the bad one drops down the page and stops being the first thing anybody reads.
That is the same service as everything else on this site, and for most businesses that arrive here angry about one review, it is the better spend.
See how that worksAudit and removal questions.
Can you guarantee a review will be removed?
No. Google alone decides whether a review breaches its published policies, and no third party can guarantee that decision. Any provider promising you an outcome is misleading you. We assess, we submit, we appeal, and we tell you honestly what the odds are before you spend anything.
What kinds of reviews actually get removed?
Reviews that breach Google’s published policies: reviews from people who were never customers, reviews posted by competitors, off-topic content unrelated to the service, content containing personal information, hate speech or profanity, and obvious spam or duplicates. Genuine reviews from real customers do not get removed, no matter how unfair they feel.
What do I get for the $330 audit?
A written report assessing every negative review on your profile against Google’s published policies, stating for each one whether there is a genuine removal case, a weak case, or none at all — with the reasoning. The report is yours whether or not you go on to a Removal Campaign.
Why is the audit separate from the removal work?
Because most negative reviews cannot be removed, and charging you for a removal campaign before anyone has checked would be selling you work that has no chance of succeeding. The audit tells you what is worth pursuing. Often the answer is that little or none of it is, and we would rather you heard that for $330 than $660 later.
What happens to the reviews that stay up?
We write professional public responses to them. A calm, specific, non-defensive reply from the owner does more for a prospective customer reading your profile than the review itself does against you — and it is the part most businesses either skip or get badly wrong.
Can you remove reviews from my competitor’s profile?
No. We will not submit removal requests against another business’s reviews on your behalf, regardless of what you believe about them. That is not a service we offer at any price.
Send us the review. We'll tell you the truth about it.
We’ll pull up your Google profile and the three businesses beating you in the map pack, and show you the actual gap.
If we can’t close it, we’ll tell you on the call.